What data we collect and why we collect it
When placing an order, registering an account or completing a form on our website, as appropriate, you may be asked to provide your name, email address, postal address, telephone number or other details to help you with your experience.
We may use the information we collect from you in the following ways:
- To process your transactions;
- To respond to your requests or enquiries;
- To personalise a user’s experience;
- To improve our website in order to better serve you.
When signing up to our mailing list, you may be asked to provide your name, email address and marketing preferences. The details you provide will be held securely by our email marketing provider and will only ever by used by the Cardiff Fire. We may use the information we collect to contact you with marketing material such as newsletters, promotional offers and other information that may be of interest to you. If you would like to opt-out of any marketing material you can request to be removed from a mailing list by following the unsubscribe instructions provided in any email we send.
If you choose to send us an email through a contact form or to an official email address provided on our website, the details you include will be held securely by our email provider. We may use the information provided for the purposes of responding to your email.
Please be aware that you have a responsibility to ensure that any email you send to us is within the bounds of the law.
Cookies are text files, containing small amounts of information, which are downloaded to your computer or other device when you visit a website.
By using our website, you agree that we can place and access the following types of cookies on your computer or device:
- Strictly necessary cookies that are essential for the operation of our website;
- Performance cookies that allow us to anonymously recognise and count the number of visitors and to see how visitors move around our website when they are using it.
You may stop using cookies by changing the settings in your browser. Please note that if you delete or disable a cookie you may experience interruptions or limited functionality in certain areas of the website.
When someone visits our website we use the third-party web analytics service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out information such as the number of visitors to a certain page of the website.
This information is processed in a way which does not identify you as a user and we do not make any attempt to find out the identities of those visiting our website.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
How long we retain your data
The information provided to us through the contact form, or via email, will be retained indefinitely. You can request that this personal data be removed at any time.
Users that wish to removed from a mailing list can do so at any time. If you would like to opt-out of any marketing material you can request to be removed by following the unsubscribe instructions provided in any email we send.
What rights you have over your data
If you have provided information to us through the contact form, or via email, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
How we protect your data
We use well-established secure sites to store and safeguard your data where access to your data is controlled by a secure login and password.
If you suspect any misuse or loss or unauthorised access to your data, please let us know immediately by contacting us via the email address below.