The Cardiff Fire are incredibly proud to officially announce the launch of our brand-new visual identity and logo suite as part of a re-brand ahead of the 2026/27 season.
As we look ahead to an electrifying new chapter for the club, this re-brand signals both a proud nod to our roots following the celebration of the club's 10th anniversary, and a bold step into the future, just like the exciting, high-tempo team we are building for the upcoming season.
Our overarching vision was to develop a suite of new team logos for the next era of the Cardiff Fire, establishing a unique and highly recognisable brand identity that represents the heat, speed and passion of ice hockey.
A Fresh Colour Palette
To bring our new identity to life, we are introducing a striking, revamped colour palette designed to stand out both on and off the ice:
Primary Colour
Fire Red
Represents the intense energy, aggression and competitive spirit of the team.
Secondary Colour
Sun Gold
Adds a touch of prestige and quality, perfectly complementing the red to make our team colours a beacon of pride.
The New Logo Suite
We have developed a complete set of marks to give the club a versatile and modern look across all platforms. The new lineup includes:
Primary Logo
Serving as the new face of the team, this logo takes inspiration from an elegant script font, complete with dynamic flame embellishments. The design focuses on a single letter for fast, easy recognition by fans and opponents alike.
Secondary Logo
A fierce and bold design that nods to our rich Welsh heritage while embodying the blazing spirit of the club.
Wordmark
A sleek, custom typography treatment that unifies our name with our new brand design.
Alternate Logo
Introducing Pyro, our brand-new team mascot! This alternate logo brings a fun, energetic and engaging character to our game nights and community events.
Owner and General Manager Stevie Lyle said:
This re-brand is a monumental milestone for the Cardiff Fire.
With a new era coming, we wanted to start with a new identity which is not only eye catching like the team we are building, but also deeply rooted in the energy of our team and the pride of our community.
The suite of new logos gives us the tools to stand out, grow our brand awareness and connect with fans in an exciting new way as we step into our next chapter.
What's Next?
The new logos will be rolled out immediately across all club channels, including our website and official social media platforms.
Fans should watch this space for upcoming announcements! Over the coming weeks, we will be sharing exciting updates regarding player signings, the launch of our new merchandise line featuring the fresh designs and the much-anticipated release of season tickets for the upcoming 2026/27 campaign.
Fire Family, thank you for your continued support as we step into this thrilling new era. Let's Go Fire!
